Esscenti came to 23 Skidoo at the right time, as they were looking to bring a new product to market. They wanted a brand agency to help support the project from initial conception through to marketing and working with suppliers in China.
Targeting the health and wellness sector, Esscenti promised to revolutionise the way that you not only use essential oils but also the benefits that they have for wellbeing.
Our challenge was to develop a brand name that brought together the concept of essential oils and science, it was also needed to be ownable in the marketplace. The new brand had to be premium, reflecting the quality of the product and aspirations of the target market.
Through our Discovery process, we arrived at the concept of harmonising science and nature, and this then set the brand platform, allowing us to develop the name and brand style.
The brand has now developed across product ranges, printed material and online channels.