Lead Generation Tools
As his previous brand ACCOA continued to grow, Rudi returned once again with another branding project for us.
As well as becoming well known in the UK, Rudi had also started to gain international acclaim. He’d also purchased a number of his own accounting firms, and become an author. All of this meant that he was wearing many hats, and he needed his target market to know this.
A full rebrand was required, turning the company brand ACCOA into the personal brand Rudijansen.com. This was the easy part…
The hard part was moving his extensive library of existing content and branded marketing materials all under this new roof without them losing any existing traction or credibility.
And so we got to work creating the new brand style, designing and building a new website and transforming all of his existing content – all whilst working under tight deadlines.
Once the project was completed and launched, Rudi’s growth continued yet again, bringing clients from 7 countries and 4 continents onto his coaching programme, as well as being invited to keynote at a number of leading industry conferences around the world.