Inuous first came to us as the Abundant Mind. Their brand was lacking direction and they found it difficult to communicate their offering and the value they provided. They also struggled to differentiate themselves from the competition in what could be seen as a crowded market.
And so they presented us with a challenge… (thankfully, we love a good challenge)Transform the Abundant Mind into a new brand with a clear direction, that made it abundantly clear (see what we did there?) who they helped, and how they helped them, in order to attract better quality clients.
But the challenge didn’t end there…We had to deliver all of this by a specific date as they were attending a conference in Boston where they wanted to launch the new brand.
Through a number of discovery sessions (tea, coffee, snacks, lots of questions) and team workshops, we worked our magic and produced a series of brand insights and values – which basically means; what the hell the brand is all about?
Once these were agreed, we developed them further into all of the other visual brand aspects; website, stationery, marketing collateral etc.
The outcome of this project for Inuous was:
The growth of the business and winning new high profile clients including Unilever, Barclays and Astra Zenica
A team that were fully aligned and bought into the new brand and direction
Standing out from the competition and a new confidence behind the brand
And the outcome for us?
A successful project delivered on time.