Lead Generation Tools
Having already worked with Rudi helping him to successfully launch his first brand, Kando Business Coaching, we were his first choice when he came back looking to launch his second… ACCOA (and also for his 3rd, Rudijansen.com, which you can see here)
After several rewarding years running a generalist business coaching firm, Rudi decided to turn his head to the accounting profession, where he first started out many years before.
The new brand needed to take his existing expertise and credibility, and make it targeted, relevant and specific to accountants. It also needed to be unique and most importantly, delivered from start to finish in a 4 week timeframe. No pressure then…
Through a number of brand discovery calls to understand more about how the business would work, and the process Rudi would take his clients through, we arrived at the key message ‘Accountable Accountants Coaching’.It was from this that the name was born; ACcountants COAching = ACCOA. Clever right?
We then developed the new brand further, extending the name into a new website and brand materials including business cards, downloadable guides and postcard reminders.
The success of this was evident – Rudi entered a new niche, and within just a few years worked his way up to being one of the leading thought-leaders, with clients throughout the UK.