Print has, and always will, hold a special place in our hearts
The feel of an ivory smooth stock emblazoned with vibrant colours, the smell of fresh paper and ink, these are things that give me, and many others great pleasure. Certain qualities, for example, the tactile nature of design and print, are not properly considered when marketing budgets are small and you’re trying to grow a business on a shoestring.
From my point of view, it’s understandable that businesses and organisations are seeking digital business solutions such as websites, email marketing, social media, and video. Not only are these things easy to access, track, and update, their life span is ongoing. With the advances in smart phone technology and use, your message is spread across the globe on an hourly basis, small wonder that digital marketing is such an easy choice.
What’s missing from all this is the personal interaction of handing a new contact your business card. Not only is a business card a powerful marketing tool, it is a symbol, that represents you, your personality, and your brand. When you hand over a symbol of yourself, and what you stand for, you’re saying, this is me, and I want to get to know you. The way your card is designed and produced gives you the opportunity to tell your brand story, to entice the recipient to want to know more, to guide them through your digital footprint and engage with you.
The Humble Business Card
The humble business card does all of the above and more, if you have business cards, always carry at least two. When you give your mobile number to a friend use your card, if you have spent time and money producing these cards, be proud when people genuinely are interested. Love your business card and what it represents, it holds a world of opportunity with every interaction, the smile it brings makes it timeless…all hail the business card.